To represent the Company in a professional manner and achieve maximum potential business by promoting the full product range within the Company guidelines.

• The FAE is responsible for new product launch into the region of a specified range of products.
• This includes relevant product training for sales teams and the FAE, and other technical/sales support staff.
• To ensure the required documentation is available and /or locally generated to support product launch. Also, planning with the sales management of how/when to introduce, launch strategies etc.
• Preparation and management of the demonstration stock, demonstration kits, accessories, and guides.

• To be responsible to deliver the appropriate level of technical training to Sales Engineers and account managers.
• To identify the individual requirements and how to deliver this. This is both for product training and general technology training.

• The product manager will work with the sales management to help set targets for product sales in the region.
• He/she will have personal sales targets (product specific and regional).
• The FAE will have targets agreed for key products, to achieve the sales potential of each product in the region.

• The FAE is required to maintain a high standard of technical ability in the area of expertise (e.g. 3G/LTE/HSPA, manufacturing, RF measurement, protocol), and be able to demonstrate this ability.
• This may be through invited papers at conferences, technical articles in relevant journals etc.
• Delivery of high quality product and technical training to customers as part of the total offering from Anritsu.

• The FAE must have the ability to make detailed product presentations, demonstrations and evaluations with customers, and will act as the main point of contact to Anritsu for all technical issues.
• To be able to translate customer requirements into Anritsu solutions, considering not only straight product solutions, but to be able to define ‘system’ solutions and alternative solutions for customers.
• This requires high technical ability, good customer facing skills, and good team working with sales engineers and account managers.
• To provide product technical feedback into local management,  Anritsu divisions, and marketing departments on customer requirements, industry trends etc.

• Experience within a relevant sector of the industry
• Computer literacy
• Numerate
• Ability to deal with the appropriate range of levels within the customer’s organisation

• Prior field sales experience
• Strong technical background (e.g. R&D, manufacturing)
• Experience of test and measurement market
• Able to handle and move test equipment using the appropriate handling procedures.

• Valid driving licence
• An appropriate technical qualification. (eg BSc, HNC in Telecommunications, Electronic Eng., Physics etc.)